Legal notice, terms of sale & privacy policy

Who we are?

The web site (hereinafter referred to as the Site) is owned by Thierry Bontoux (hereinafter referred to as “we” or “us”), whose business address is, 59 Saint Peters House, 23 Cattle Market Street, Norwich NR1 3DG, UK.

Our website address is:
It is governed by the applicable laws of England and Wales, in particular The Consumer Contracts Regulations 2013 governing online trading and consumer rights in England and Wales.

All rights reserved ©Thierry Bontoux 2019 – 2021

Website host: This website is hosted by the company WordPress.

Privacy Policy

What personal data do we collect and why do we collect it?

Comments and testimonials

When you leave a comment on the Site, the data entered in the comment form, but also your IP address and your browser’s user agent are collected to help us detect unwanted comments.

An anonymized string created from your email address (also called a hash) can be sent to the Gravatar service to verify your use of the service. The privacy policy of the Gravatar service is available here: After validation of your comment, your profile picture will be publicly visible next to your comment.

We collect certain information about you when you fill out one of our testimonial forms. This may include your full name, email address, photo, company name and website. By agreeing to these terms, you also allow us to:

  • Send a confirmation email, letting you know that your input has been received and approved;
  • Send important account / product / service information / newsletter;
  • Set up and administer your account, provide technical/customer support, and verify your identity.


If you upload images to the Site, you should avoid doing so with embedded location data (GPS EXIF), as other visitors to the Site may download and extract all location data from images on the Site.

Contact forms

When you contact us using the contact form available on the Site. We collect your message, your IP address and your e-mail address. This information will potentially be shared with an automated spam detection service.

Your email address and message content will be stored indefinitely, unless deleted as spam.

Newsletter & emails

If you have subscribed to our newsletter, are a member of our Site (you can log in) or have made a purchase from our Site, you will likely receive emails from us.
We will only send you emails that you have agreed to receive or that are related to the services we have provided to you.
To send you e-mail, we use the name and e-mail address you provide. Our Site also logs the IP address you used when you signed up for the service to prevent abuse of the system.
The Site may send emails through the MailPoet mailing service. This service allows us to track opens and clicks on our emails. We use this information to improve the content of our newsletters.
No identifiable information is otherwise tracked outside of this Site, with the exception of the email address.


If you leave a comment on the Site, you will be asked to save your name, email address and website in cookies. This is done solely for your convenience so that you do not have to reenter this information if you leave another comment later.

When you go to the login page, a temporary cookie is created to determine whether your browser accepts cookies. It does not contain any personal data and will be deleted automatically when you close your browser.

When you log in, we will set a number of cookies to record your login information and screen preferences. The lifetime of a login cookie is two days, and the lifetime of a screen preference cookie is one year. If you check “Remember me”, your login cookie will be retained for two weeks. If you log out of your account, the login cookie will be deleted.

By editing or publishing a publication, an additional cookie will be stored in your browser. This cookie does not include any personal information. It simply indicates the ID of the publication you just edited. It expires after one day.

If you edit or publish an article, an additional cookie will be stored in your browser. This cookie does not contain any personal data and simply indicates the post ID of the article you just edited. It expires after 1 day.

MailPoet sets and stores two cookies. These cookies are :
a. mailpoet_revenue_tracking which expires after 14 days. The purpose of this cookie is to track which newsletters sent from our Site have acquired a click and subsequent purchase in Our store.
b. mailpoet_abandoned_cart_tracking which expires after 3,650 days. The purpose of this cookie is to track a user who has abandoned their cart in Our WooCommerce store so that we can then send them an abandoned cart newsletter from MailPoet.

Embedded content from other websites

Articles on the Site may include embedded content (e.g., videos, images, articles, etc.). Embedded content from other sites behaves in the same manner as if the visitor were visiting that other site.

These websites may collect data about you, use cookies, embed third-party tracking tools, track your interactions with these embedded contents if you have an account logged on their website.


We share our Site traffic information with WordPress, WooCommerce, Google and Facebook for analysis and optimization purposes. This information includes IP address, time of visit, country of origin, and pages visited.

Basket and purchases

We collect information about you during the checkout process on our store.

What we collect and store

While you visit our Site, we’ll track:

  • Products you’ve viewed: we’ll use this to, for example, show you products you’ve recently viewed
  • Location, IP address and browser type: we’ll use this for purposes like estimating taxes and shipping
  • Shipping address: we’ll ask you to enter this so we can, for instance, estimate shipping before you place an order, and send you the order!

We’ll also use cookies to keep track of cart contents while you’re browsing our site.

When you purchase from us, we’ll ask you to provide information including your name, billing address, shipping address, email address, phone number, credit card/payment details and optional account information like username and password. We’ll use this information for purposes, such as, to:

  • Send you information about your account and order
  • Respond to your requests, including refunds and complaints
  • Process payments and prevent fraud
  • Set up your account for our store
  • Comply with any legal obligations we have, such as calculating taxes
  • Improve our store offerings
  • Send you marketing messages and newsletters, from which you’ll be able to unsubscribe at any time

If you create an account, we will store your name, address, email and phone number, which will be used to populate the checkout for future orders.

We generally store information about you for as long as we need the information for the purposes for which we collect and use it, and we are not legally required to continue to keep it. For example, we will store order information indefinitely for tax and accounting purposes. This includes your name, email address and billing and shipping addresses.

We will also store comments or reviews, if you choose to leave them.

Who on our team has access

Members of our team have access to the information you provide us. For example, both Administrators and Shop Managers can access:

  • Order information like what was purchased, when it was purchased and where it should be sent, and
  • Customer information like your name, email address, and billing and shipping information.

Our team members have access to this information to help fulfill orders, process refunds and support you.

Payment and contact information

If you purchase something from the Site, we collect information to process your payments, orders and contact you. If you purchase something from the Site – either directly through the Store or through the Bookseller’s page – you will provide personal and payment information such as your name, credit card information and contact information. We also keep track of the purchases you have made through the Store on, the WooCommerce Shipping & Tax extension, and WooCommerce Payments, among others.  You will be required to create, or not create, an account associated with our store or log in to an existing account and, for some of our Services, provide your business’ SIRET number. You will also need to provide us with confidential information in order to make payments, such as your Stripe or PayPal account email address, payment method details or bank account information.

We accept payments through PayPal. When processing payments, some of your data will be passed to PayPal, including information required to process or support the payment, such as the purchase total and billing information.

Please see the PayPal Privacy Policy for more details.

Who do we share your data with?

This Site shares traffic information with Google and Facebook, WordPress and WooCommerce or any other partners for analysis and optimization purposes. This information includes IP address, time of visit, country of origin and pages visited.

The Site is hosted by and uses e-commerce modules provided by WooCommerce. Both are owned by Automattic based in the United States and are therefore likely to use your data in strict accordance with their privacy policy (

How long do we keep your data?

If you leave a comment, the comment and its metadata are kept indefinitely. This allows subsequent comments to be automatically recognized and approved instead of being left in the moderation queue.

For users who register on the Site (where possible), we also store the personal data indicated in their profile. All users can view, edit or delete their personal information at any time (with the exception of their username). Site managers can also view and modify this information.

What rights do you have over your data?

If you have an account or have left comments on the Site, you may request to receive a file containing all the personal data we have about you, including the data you have provided to us. You may also request the deletion of your personal data. This does not include data stored for administrative, legal or security purposes.

Where do we send your data?

Visitor comments can be checked with an automated comment detection service.

Your contact information

We share your contact information only for the purpose of fulfilling an order placed on our Site, such as your Stripe or PayPal account email address, payment details, bank account information, or shipping address, which we then confirm to a third-party courier company.

Other than that, we do not share your contact information unless it is included in your comments which, once approved, will be posted on the Site.

How do we protect your data?

We do not store any personal information other than those mentioned above. All information is stored only on WordPress servers managed and administered by WordPress, or internally for accounting purposes.

How to contact us about your data?

If you believe that there has been a breach of our policy, or if you would like to know what information we are holding about you, or if you would like to make any changes to the information we have held about you, please contact us in writing by registered mail only at:, Customer Service, 59 Saint Peters House, 23 Cattle Market Street, Norwich NR1 3DG, United Kingdom

From which third parties do we receive analysis?

We receive analytics from WordPress, Google, and Facebook and all their associated companies.

Terms and conditions of sale

Your contact information

a.         When you register on the Site, you will be asked to provide a contact email address and password. You are responsible for all sessions and transactions conducted under this contact information. You must keep your password secure and not disclose it to anyone. You should change it immediately if you believe it has been compromised.

b.         If any of your personal   information changes, such as your credit card billing address, you should notify us as soon as possible. You can update your contact information by logging into your account on the Site, and updating the appropriate section.

The contract

a.         All contracts for purchases made through the will be concluded with us.

b.         We must receive payment in full for the goods you order before your order can be accepted and the contract accepted. Payment is not made until the goods are shipped from our partner distribution center. Once payment is received, we will confirm that your order has been received by sending you an email throught the Site to the email address you provided in your registration form. The email will include your name, the order number and the total price. Acceptance of your order by the Site creates a legally binding contract between us on the basis of these terms. Any terms you seek to impose on your order will not form part of the contract.

c.         We have the right to withdraw from any contract in the event of obvious errors or inaccuracies in the goods appearing on the Site. If an error or inaccuracy is discovered in relation to the advertised price of the goods you have ordered, We will contact you as soon as possible by e-mail. The purpose of this contact will be to inform you of the correct price of the goods and to ask you whether you wish to proceed with the order at the changed price or cancel it completely.

Withdrawal of the contract on your part

If you are an individual and are not purchasing goods on behalf of a business, you may withdraw from the contract under certain circumstances, which are outlined here. This right of withdrawal does not apply to business buyers. For this purpose, your delivery address must not correspond to that of a company or a place of business.

a.         You may cancel your order at any time up to the end of the fourteenth calendar day following receipt of the goods. You do not need to justify your reason for cancelling your order and you will not have to pay any penalty.

b.         The only circumstance preventing you from cancelling your order is if you have removed the products you ordered (or those for which you wish to cancel your order) from the sealed package in which they were delivered.

c.          To cancel your order, you must inform us by email using the contact form in the main menu of the Site.

d.         If you have received the products prior to cancelling your order, then, and unless you have lost your right of withdrawal because you removed the products from their sealed packaging, you must return them to the following return address:, Customer Returns, 59 Saint Peters House, 23 Cattle Market Street, Norwich NR1 3DG, UK. This will be done at your own expense and risk, unless the products were supplied defective or damaged. If you cancel your order but we have already delivered the products and/or you have subsequently received them, you must not unpack them when you receive them and must return them to us at your own cost and risk to the returns address given above as soon as possible.

e.         Once you have notified us on the Site of your desire to cancel your order, any amount charged to your credit card will be re-credited to your account within 14 days of receipt of the returned products or proof of shipment (postmark receipt, courier tracking number) which must be sent to us scanned by email to the following address: . We reserve the right to refuse such proof of shipment if it does not reasonably appear legitimate or appropriate.

f.          Cancellation of digital downloads

  • Digital content is not subject to the cancellation rules mentioned above.
  • We are not required to deliver any digital content, such as eBook downloads, to you within the 14-day withdrawal period unless you give us your express consent to do so on the Site.
  • You must also recognize that once the download has begun, you lose your right to cancel.
  • If you do not give your consent, your order cannot proceed.
  • It is therefore your responsibility to make sure that the digital content is what you want before downloading it.

Availability of the products you order

In certain circumstances, we may limit the number of copies of a particular book or product, or series of books or products, that you can order. This may be the case, for example, when we have limited stocks of a particular book or product, whether due to limitations imposed by our suppliers, when a book is signed by an author or otherwise. If we are aware of this, we will inform you before the order is placed. Whether or not we have informed you before you place an order, if we do not have sufficient stock to deliver some or all of the products you have ordered, or if you have ordered or sought to order (whether in a single transaction or in multiple transactions, and whether from one or more customer accounts) products in excess of the quantity limits we have imposed, we will inform you as soon as possible of the portions of your order that we will accept and those that we will reject. Amounts debited (if any) from your debit or credit card, or any other source of payment in respect of goods which you intended to purchase from the Site and which we are unable or unwilling to supply to you will be re-credited to your account and the Site will notify you by email to the address you provided in your order form of the orders that have been fulfilled and those that have been rejected. Any refund will be made as soon as possible and in any event within 30 days of your order. We will not be obligated to offer you any additional compensation for disappointment.

Please also note that as part of the above, we strive to offer our customers the best value possible by offering special offers, but please remember that stock is limited to the price of the special offer, and subject to availability. We update our website as quickly as possible to minimize disappointment. The process of updating the website when merchandise has been sold at a promotional price may take a few hours. Please note that the price of goods offered for purchase is the price displayed in the shopping cart.

Delivery of goods

1.         We will post, or use a courier on your behalf, the goods you have ordered to the person and address you have indicated on the Site at the time of your order. For goods delivered outside the UK, the consignee (i.e. the person to whom the shipment is addressed) will be the declarant and importer in the country for which the shipment is destined. The consignee will be responsible for clearing customs and paying local duties and taxes where applicable.

 2.        Delivery will be made as soon as possible after acceptance of your order and, in any event, within 30 days of the order being placed. All delivery times shown on the Site are estimates only, based on availability, normal processing and delivery companies.

3.         You will become the owner of the goods you have ordered when the goods are shipped to you.

Customs fees

If you are ordering goods for delivery outside the UK, please note that your shipment may be subject to VAT (Value Added Tax), other taxes, duties and/or charges levied by the destination country. You are responsible for any charges levied in connection with customs clearance. You agree that we have no control over any additional charges related to customs clearance. We therefore recommend that you check with your local customs authorities or post office for more information regarding import taxes/duties that may be applicable to your online order.


These are as follows:

a.         If the products ordered and delivered through the Site are not what you ordered or are damaged or defective or if the quantity delivered is incorrect, we will have no liability to you unless you notify us of the problem on the Site, in writing using the contact form on the main menu of the Site, within 14 calendar days of delivery of the products in question.

b.         If you do not receive the products you ordered within 30 days from the date they were shipped to you, We will have no liability to you unless you notify Us in writing at the contact address on the Site within 40 days from the date the products were shipped to you.

c.          If you notify us of a problem under this condition, our only obligation shall be, at our option, to remedy any shortage or non-delivery, to replace or repair any damaged or defective goods, or to refund to you the amount paid by you for the goods in question by the original method of payment, unless that method is no longer valid, in which case electronic coupons will be issued to you for the value of the refund due.

d.         We will not be liable to you for any indirect or consequential loss or damage arising from any problem you notify to us under this condition and we will not be required to pay you any money as compensation other than a refund of the amount you paid for the products in question under paragraph (c) above.

e.         Nothing in this condition is, however, intended to limit any rights you may have as a consumer under the applicable law in England which cannot be excluded, nor to exclude or limit in any way our liability to you for any death or personal injury resulting from its negligence.

f. Nothing in this Agreement shall create any right enforceable by a person who is not a party to the Agreement.

Force Majeure

We shall have no liability to you for any failure to deliver the goods ordered by you or any delay in delivery or for any damage to or defect in the goods delivered which is caused by any event or circumstance beyond our reasonable control.


If any part of these Terms is unenforceable (including any provision in which we have excluded our liability to you), the enforceability of any other part of these Terms will not be affected.


We have a complaints procedure in place which is used to try to resolve disputes as soon as they arise. If you have a complaint, please contact the customer service manager at

Customer Service Manager, Customer Service, 59 Saint Peters House, 23 Cattle Market Street, Norwich NR1 3DG, UK.

Applicable law

The contract between us shall be governed by and construed in accordance with English law, and only the English courts shall have jurisdiction to resolve any dispute between us.

Entire agreement

These Terms and Conditions, together with the current Site prices, delivery details and Site contact details, constitute our entire agreement concerning the supply of goods by us. These Terms and Conditions may only be amended by a writing signed by us. In particular, nothing said by a seller on behalf of the Site should be understood as a variation of these Terms and Conditions or as an authorized representation of the nature or quality of the goods offered for sale on the Site. We shall not be liable if any such representation is false or misleading.

Disclaimer of Liability

The nature of Internet communications means that your communications may be subject to data corruption, interception and delay. We cannot be held responsible for any detrimental reliance you place on the Site or its contents.

We provide the Site and its contents (including any downloadable data or software) on an “as-is” basis and make no representations or warranties of any kind regarding this Site or its contents and disclaim all such representations and warranties, whether express or implied, to the fullest extent permitted by applicable law. In addition, we make no representations or warranties as to the accuracy, completeness, or fitness for a particular purpose of the information and related graphics published on the Site, or that the software or server that makes it available is free of viruses or other harmful components.

The information contained in this Site may contain technical inaccuracies or typographical errors. Any liability on our part whatsoever for such inaccuracies or errors is expressly excluded to the fullest extent permitted by law.

Neither we nor any of our directors, employees or other representatives, if any, will be liable for damages arising out of the use of this site in any manner whatsoever. This is a comprehensive limitation of liability that applies to all damages of any kind, including (without limitation) compensatory, direct, indirect or consequential damages, loss of data, income or profit, loss of or damage to property and claims of third parties.


The Site may contain hyperlinks. These hyperlinks connect you to sites of other organizations that are not under our control. We have made all reasonable efforts to prepare our own website and the information it contains is provided in good faith. However, we have no control over the information that you may access through other websites. Therefore, no mention of any organization, company or individual to which our website is linked implies any endorsement or guarantee by us of the status or capabilities of such organizations, companies or individuals.

Promotional discount codes

We may occasionally offer discount codes to our customers.

Discount codes do not include online shipping and handling and can only be used once per person, with only one discount code being used per transaction. Discount codes cannot be used with other coupons, vouchers or offers. Discount codes can only be used at the time of purchase and not retrospectively. Discount codes can only be used on the Site. We reserve the right to remove codes at any time.

All discount codes are subject to their own terms and conditions, that can be changed at any time without prior notice or requesting consent.

The design, text, graphics and the selection or arrangement thereof are the property of Thierry Bontoux or other copyright owners. Permission is granted to electronically copy and to print in hard copy portions of the Site for the sole purpose of placing an order on the Site or using the Site as a shopping resource. Any other use of materials on the Site (including reproduction for purposes other than those noted above and modification, distribution or republication) without our prior written permission is strictly prohibited.